Why Marketing RESO is Important
MLSs have done an excellent job of embracing the Real Estate Standards Organization and the RESO Data Dictionary and RESO Web API. Today, over 1.3 Million Real Estate Professions are represented on official RESO Data Dictionary certified MLSs and over 900,000 are represented on official RESO Web API certified MLSs.
In fact, according to the 2018 RESO Broker Survey, 45% of Brokers have requested a RESO feed from one or more of their MLSs. Of the 45% that have requested 59% were successful at receiving a RESO feed from their local MLS.
We’re on the edge of greatness with RESO. While just about every broker in America can leverage RESO standards on their website, CRM and other marketing solutions now, very few are aware of its presence. Even fewer understand the inherent value of a consistent set of fields across every MLS in America and how that will make it a lot easier for innovative products to launch in even the smallest areas.
With that said, it is incumbent upon ALL of us to promote the availability of RESO data so that MLSs, Brokers and Technology Companies can take advantage of this powerful data standards resource.
Marketing Toolkit Information
RESO is offering a FREE Marketing Toolkit to valued RESO members to make it easy for you to promote the value of RESO to brokers and their technology companies. The toolkit comes complete with promotional content, webinars, banner ads, presentations, logos and other elements designed to help you promote the availability of RESO data feeds in your local market. We would like to encourage every MLS, Broker and Technology Company to take advantage of these FREE marketing resources to help increase utilization of RESO certified data.
Click HERE to view a presentation on utilizing all of the tools in your Marketing Toolkit to maximize the use of RESO standards delivered by the WAV Group at the 2017 RESO Technology Summit.
Don’t want to wait for your Toolkit to get started? Visit our YouTube Page where you can find interviews, workshops, webinars and more that you can start watching NOW!
Below are a few top video picks, just click on your area(s) of interest:
Sign up for your FREE RESO Utilization Marketing Toolkit HERE
Simply click on this link and complete the short questionnaire.
Once you complete the questions, RESO will reach out and work with you to provide you with the marketing materials that will be valuable in your local efforts to build adoption and usage of RESO data.
Thank you for your continued support of RESO and the work we are doing on behalf of the Real Estate industry!
If you believe in RESO, but are not the person in your organization responsible for marketing feel free to have them contact have any questions, please contact firstname.lastname@example.org and we will be happy to help them get started!DLU September 12th, 2018