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Internet Tracking Workgroup

Internet Tracking data is a key component for any modern day data set. No longer is having the data secure and readily available enough. True statistics and analytics that show overall activity and underlying value are now expected and commonplace in the software industry.

This Workgroup creates and maintains the recommended industry-wide standard for tracking all Internet, product and service activity surrounding real estate listing data, brokers, agents, consumers and utilized technology solutions.

Internet tracking events have become an essential part of the modern software business model. A RESO standard on tracking event fields would streamline the tracking information process and benefit the following stakeholders within the RESO community:

Take part in this exciting, ground-breaking adventure and let your voice make a difference within the RESO Internet Tracking workgroup.


  • The Internet Tracking Workgroup meets the 3rd Wednesday of every Month at 3:00 PM EST  | JOIN A RESO WORKGROUP!


Internet Tracking Workgroup Chair – Chris Lambrou, CIO, Metro MLS

Chris Lambrou is currently the Chief Information Officer for Metro MLS and has over 17 years of MLS industry experience. Chris was VP of Special Projects/R&D at Midwest Real Estate Data (MRED). There, he designed a group collaboration web service that streamlined short sales for REALTORS® that was used by over twenty MLSs. This web service was adopted by Fannie Mae as their official short-sale solution.

An award-winning software architect, a customer service activist, an IT mongrel, an accomplished musician (in his own mind), a baseball enthusiast and daddy of two (the most challenging task of all)… currently the CIO of Metro MLS in Milwaukee, WI.

Fascinated with real estate technology and the powerful role it plays in the everyday lives of many different people. ​​ Providing focus on projects that better benefit the user experience while constantly scouting for areas to innovate or re-energize. Being surrounded with a great team in an open environment is the secret ingredient to a fulfilling and successful occupation.

Facts you might not know about Chris, he is a singer-songwriter and uses music appreciation as an outlet.  He is mad-crazy about baseball.  (The toughest challenges of them all) –  is he is a father of two amazing kids!

Devoted workgroup chair for RESO (Real Estate Standards Organization) and active IEEE (Institute of Electrical and Electronics Engineers) volunteer.

Education: Morton College, Computer Science.

Contact Information – Email: I Office: (414) 778-5400

If you are interested in joining, please contact


Internet Tracking Workgroup Vice-Chair – Shaun York, Executive Director of Technology,


White Papers

Internet Tracking 101 DLU June 19th, 2020