Internet Tracking data is a key component for any modern day data set. No longer is having the data secure and readily available enough. True statistics and analytics that show overall activity and underlying value are now expected and commonplace in the software industry.
This workgroup creates and maintains the recommended industry-wide standard for tracking all Internet, product and service activity surrounding real estate listing data, brokers, agents, consumers and utilized technology solutions.
Internet tracking events have become an essential part of the modern software business model. A RESO standard on tracking event fields streamlines the information-tracking process and benefits the following stakeholders within the RESO community:
- Brokerage firms
- MLS organizations
- REALTOR® associations
- MLS technology partners
- RESO Web API-based software developers
- Media outlets
- Government agencies
The Internet Tracking Workgroup meets the 3rd Wednesday of every Month at 3:00 PM EST | JOIN A RESO WORKGROUP!
Internet Tracking Workgroup Chair – Chris Lambrou, CIO, Metro MLS
Chris Lambrou is the Chief Information Officer for Metro MLS in beautiful Milwaukee, Wisconsin. He has more than 17 years of MLS industry experience. Prior to Metro MLS, Chris was the VP of Special Projects/R&D at Midwest Real Estate Data (MRED) in Chicago. There, he designed a group collaboration web service that streamlined short sales for REALTORS® that was used by more than 20 MLSs. This web service was adopted by Fannie Mae as their official short sale solution.
Chris is also an award-winning software architect, a customer service activist, an IT mongrel, an accomplished musician (in his own mind), a baseball enthusiast and a daddy of two (the most challenging task of all).
Chris is fascinated with real estate technology and the powerful role it plays in the everyday lives of many different people. He enjoys providing focus on projects that better benefit the user experience and is constantly scouting for areas to innovate or re-energize. He believes that being surrounded with a great team in an open environment is the secret ingredient to a fulfilling and successful occupation.
In addition to being a devoted RESO workgroup chair, Chris is an active IEEE (Institute of Electrical and Electronics Engineers) volunteer.
Education: Morton College, Computer Science.
Contact Information: email@example.com | (414) 778-5400
If you are interested in joining the Internet Tracking Workgroup, please contact firstname.lastname@example.org.
Internet Tracking Workgroup Vice-Chair – Shaun York, Executive Director of Technology, Homes.com