919.459.6097 info@reso.org  

MLS Marketing

Help your Brokers Improve their Marketing with RESO Standards

MLSs have done a great job of embracing the Real Estate Standards Organization and the RESO Data Dictionary and RESO Web API. Today, 93% of all REALTORS® in America work with MLSs that are RESO Certified.

RESO volunteers have worked tirelessly for years to get us to this stage. MLSs have done the hard work to make RESO data available to their members and technology partners.

We’re on the cusp of greatness with RESO. While just about broker in America can leverage RESO standards on their website, CRM and other marketing solutions now, very few are aware of its presence. Even fewer understand the inherent value of a consistent set of fields across every MLS in America and how that will make it a lot for innovative products to launch in even the smallest areas.

Just about no brokers are asking their IDX vendors to move to a RESO feed yet.

Now it’s incumbent upon all of us to promote the advantages and availability of RESO data so that technology companies and brokers can take advantage of this powerful data standards resource.

FREE RESO Marketing Toolkit

WAV Group has helped RESO create a Marketing Toolkit complete with promotional content, webinars, banner ads, presentations, logos and other elements designed that will help you promote the availability of RESO data feeds in your local market.

We would like to encourage every MLS to take advantage of these FREE marketing resources to help increase utilization of RESO certified data.

It’s a very tangible way to demonstrate how much you are looking out for your broker’s best interest. If you can support your technology partners to convert to the RESO Data Dictionary, you will be doing your subscribers a great service.

Click HERE to see a presentation of all of the components of the Marketing Toolkit delivered at the 2017 RES0 Technology Summit.

It’s really easy to take advantage of this free marketing service.

Sign up for the FREE Marketing Toolkit HERE

Simply click on this link and complete the short questionnaire.

Once you complete the questions, RESO will reach out and work with you to provide you with all of the marketing materials that you believe will be valuable in your local efforts to build adoption and usage of RESO data.

We thank you for your continued support of the important work that RESO is doing on behalf of our industry.

If you have any questions feel free to reach out to Kristan@reso.org or me at Marilyn@wavgroup.com and we will be glad to help you.