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Broker Business Solutions Workshop

Register OnlineNew to the RESO Conference circuit this fall is the Broker Business Solutions Workshop. This half-day session will drill down on how RESO can help brokers grow their businesses and reduce costs utilizing RESO compliant APIs with MLS data. Hear from actual users of RESO standards and how it has helped their business succeed. Network and connect with other like minds and learn how RESO standards have helped brokers expand more quickly, launch innovative marketing programs, green initiatives and become more profitable.

Tuesday, October 17 Broker Business Solutions Workshop

All Day - Registration

Location: Pendry Hotel

8:00 AM - 9:00 AM - Breakfast

Location: Pendry Hotel

12:30 PM - 1:30 PM - Lunch

Location: Pendry Hotel

1:30 PM - 1:50 PM - Expanding and Launching Profitability through RESO Standards

Session Description: David Gumpper, CTO of Michael Saunders and Company and RESO Director, dives into how RESO Standards help launch and expand your brokerage profitability.


Location: Pendry Hotel

1:50 PM - 2:40 PM - Dynamics of High Wattage Teams

Session Description:
Real estate agent teams continue to transform the industry. From effectively and efficiently leveraging technology and underlying real estate data to better serve their clients and agents, to inculcating sharp divisions of labor and specialized roles, to diversifying their business, real estate teams are accelerating. What are the underlying factors of team success? Why are teams effectively competing with brokers in terms of recruiting agents new to the business? What risks and policy issues may negatively affect the future or teams? This vibrant session will delve into these issues and more.

Location: Pendry Hotel

2:40 PM - 3:10 PM - Shiny Objects: How to Avoid Chasing the Wrong One

Session Description:
Do you have vendors contacting you nearly every day telling you about products you ʺhave to haveʺ? Have you been thinking about solving a specific problem and trying to determine how best to solve it? Does the RFP (request for proposal) process scare the hell out of you? You’re not alone. In this talk I’ll go through some of the same issues I grapple with every day. I’ll discuss some of the ways I try to map business needs to requirements, features, products and vendors. I’ll highlight some of the things I believe are must-have from any vendor and their products. I’ll talk about some of the common mistakes I’ve seen and made myself.

Location: Pendry Hotel

3:10 PM - 3:30 PM - How to Brand and Market Yourself Through Video

Session Description:
Today, video marketing is key in the real estate industry. 73% of home sellers say they are more likely to select an agent who uses video to market their property over one who does not. So, why isn’t every agent shooting video? Because it is expensive time consuming and agents simply do not know where to start. Join Ben Bacal as he discusses how he found success with video which led him to sell almost 2 billion dollars worth of residential real estate and is consistently a top producing agent. Learn how to utilize video to take your career to the next level.

Location: Pendry Hotel

3:30 PM - 4:00 PM - Transaction Data. The Next Frontier for Data Management in the Real Estate Industry.

Session Description:
Data. It’s all around us and touches everything we do in this digital age. From our phones and fitness tracking devices to our cars and homes. Companies are investing heavily in their efforts to capture and manage this data with the goal being to exploit the value of it. While this focus on data has been prevalent in other industries for quite some time it has only become a focus in the real estate industry over the past few years, with most of that focus on the listing phase of the transaction. As a result of the drive to achieve a fully digital transaction in the real estate industry, transaction data has become a significant point of focus as it is the glue that allows the various tools involved in a transaction to interact. Join this session to learn about the next frontier in data management in the real estate industry – transaction data – and what you can do to capture, manage and exploit the value of it.

Location: Pendry Hotel

4:00 PM - 4:15 PM - Random is Wasteful and Costly

Session Description: Proliferation of data lead to many applications offering insights but most still fall short of guiding or recommending an action. The evolution to actionable insight is essential for the adoption of future applications.

Location: Pendry Hotel

4:15 PM - 5:00 PM - Roundtable Discussion

Session Description:

Join a Roundtable discussion conducted by top leaders in the Real Estate Industry. Roundtable discussions are excellent venues for giving and receiving targeted feedback, engaging in in-depth discussions, and meeting industry colleagues. This 45-minute session is no exception and will allow you to explore key industry issues in a personal and interactive setting. Discussion leaders will facilitate substantive discussions on the topics below.

Marilyn Wilson, Co-Founder, WavGroup
Brokerages Spanning Multiple MLS Markets: What are your challenges of running broker operations across MLS market areas and what are your challenges and/or successes with accessing and aggregating data from multiple MLS?

David Gumpper, CTO, Michael Saunders and Company
Teams vs. Brokerages: What challenges are presented in the brokerage for operational management of teams vs. the traditional brokerage model and what solutions have you encountered? Are there any areas where RESO can help support the changing landscape of the brokerage operations as it relates to the growth in teams?

Ohan Antebian, Sr. Leader Product Management, CoreLogic
Broker technology platforms and end-to-end Solutions: what are your challenges with running more than one platform within your brokerages and, specifically, are there issues or successes in having consistent data across platforms utilized in your brokerage operations? What are some of the solutions you have found that work and can RESO help you break down product silos that traditionally exist between broker tools such as marketing, CRM, accounting, back office solutions, recruiting and IDX?

Art Carter, CEO, California Regional MLS
Myriad of Broker Technology Platforms: How do you know what technologies are worth it for your business needs and what criteria processes and procedures should/do you use in choosing technology platforms, products and services?

Tom Berge, Jr., AWHD, CIPS, CRS, GRN, RAA
NAR Policies: MLSs are required to provide you with sold listings at least three years back, IDX approvals in 5 business days, adoption of RESO standards, and allow you the option to refresh your data at least every 12 hours. What challenges and successes have you seen surrounding these MLS Policy mandates and are there areas where the policies and/or enforcement could be improved even more to help your business needs today and down the road as the brokerage dynamic continues to shift.

These discussions are among the most flexible format offered at our conference.  Let your voice to be heard and engage and collaborate in the Roundtable session of the Brokers Business Solutions Workshop.

Jim Lawson, V.P. Sales, Marketing & Client Services, Terradatum
Agent Recruiting: How can real estate data help you significantly improve your recruiting efforts and which data and underlying technology platforms are the most important from a recruiting perspective? g and IDX?


Location: Pendry Hotel

5:30 PM - 7:00 PM - Reception

Location: The Smoking Gun
555 Market St, San Diego, CA 92101

Sponsored by Realtor.com

Take advantage of the EXCLUSIVE Broker Business Solutions Workshop only $99 sponsored by Sandicor that includes access to the first day’s RESO Fall Conference Sessions at no additional charge!

Brokers attending the broker business solutions workshop will also have unlimited access at no additional fee to enjoy the first day’s sessions of the RESO fall conference filled with informative sessions packed with content and takeaways. This offer will include breakfast, lunch, access to ALL sessions on Tuesday as well as access to hosted receptions on Monday and Tuesday evening.

Want more content to help your brokerage thrive?  Attend the full RESO Fall Conference at an exclusive broker discount.

Brokers and agents who want to take advantage of the great content across the entire RESO Fall Conference including the broker business solutions workshop event can do so for only $299 including breakfast, lunch, hosted receptions and access to sessions across the three day conference! Network and connect with other like minds. Learn how RESO is working hard to create a more streamlined environment for the real estate industry and how that will benefit the broker community. **This offer is very limited to the first 100 registers, as the RESO Conferences are sell-outs! View full fall conference agenda here.

See the full 2017 Fall Conference Agenda


Have questions? Email kristan@reso.org.


Broker Business Solutions Workshop is sponsored by:

Thank You to Our Fall 2017 Sponsors!


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DLU October 17th, 2017