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by G. Sax, Director of Growth Management, RESO

Welcome to “Three Questions,” an interview series that introduces you to real estate industry professionals, their businesses and how they interact with real estate standards with a goal of humanizing the tech side of the industry, fun included.

This week, we chatted with Branick Weix, the CEO of Aryeo, a real estate industry content platform that already includes 30,000+ active users who use the platform and APIs to manage content and share properties. Aryeo was selected as one of eight technology companies to be part of the 2021 REACH scale-up program. REACH is the industry’s growth accelerator, created by Second Century Ventures, a global technology fund backed by the National Association of REALTORS┬«.

Q1: As a newer company, you are less than a year in with RESO. Why does membership at this early stage in your development matter?

Branick: We want to make sure that we’re investing our resources to help us and the industry head in the right direction. If we start by following the industry standards, it will save us years on the backend and get us in the hands of more customers faster.

Q2: Your company professes to streamline content and data throughout the real estate industry, helping the people that create content and those that consume it. Is the focus primarily on the management of visual content or do you have designs beyond that audience of creators and consumers?

Branick: Content is key to the real estate industry and just the beginning for what we want to accomplish. Can you imagine going on Zillow or another portal without any photos? For such a vital aspect of the search experience, we think content has been vastly undervalued.

Q3: We are both from St. Paul, Minnesota, one of the Twin Cities. Can you name the other twin and can you explain why it’s not nearly as cool as it thinks it is and absolutely not as cool as St. Paul?

Branick: Growing up in St. Paul, I don’t even think I can name the other twin. One is the state capital and one is not, and I’ll leave it at that.