As SVP Marketing & Brand, Heather Malenshek is responsible for leading all aspects of the marketing function including global and regional marketing plans, marketing strategy, content strategy and creation, consumer experiences, agency management, advertising and promotions, marketing communications, CRM and global brand management.
Prior to joining Harley-Davidson in 2014 she led a 300 person, award-winning global team which ran the global business for Mars Inc. for DDB Worldwide and Omnicom, was the head of global strategic planning on a wide variety of categories and brands such as Jeep, Budweiser, Capital One, Bristol-Myers Squibb. She started her career in marketing working for QANTAS Airways and British Airways in global brand management and leisure brand marketing roles.
Malenshek earned a Bachelor’s degree in Marketing from Aberdeen University in Scotland. She’s ridden motorcycle since she was 12 years old and is currently the proud owner of a Fat Boy, a CVO Road Glide and a Ultra Tri Glide.
