2016 Broker Survey
August 30, 2016
About the RESO Broker Survey
Earlier this summer RESO launched, with the help of the WAV Group, a nationwide survey of Real Estate Brokers to learn more about the challenges that brokerages and their owners face with data management today. Through this survey, RESO was able to gather incredibly valuable insights and candid feedback about the challenges brokers deal with when trying to ingest and manage MLS data.
RESO is especially grateful for the help provided by RESO Ambassadors and their organizations who distributed a survey link to their brokerage clients, members and subscribers.
Below are the key findings of the first RESO Broker Survey and we hope our RESO Ambassadors will find this information enlightening and help us address the critical issues raised in this survey. While this was no means intended to be a scientific survey, we believe the finding are remarkably valuable as we received broad input from brokers across the U.S., brokerage firms that collectively represents more than 350,000 of real estate agents and brokers.
Most have multiple tools that require
MLS data
Approximately how many systems/tools do you use in your brokerage that uses MLS data?
Inconsistent data fields among MLSs – single largest data challenge
Which of the following areas have caused issues/challenges for you?
91% believe data standards are Important/Critical
How important is it to your brokerage that all MLSs you work with offer a consistent set of data fields for you to use on your website, internal systems and document processing programs?
88% want the Broker voice represented in Standards Setting
How important do you believe it is for brokers to have a voice in the setting of data standards for the real estate industry?
Very little awareness of the Web API deadline
Are you aware that all MLS organizations have been required to adopt the RESO Web API by June 30, 2016?
2016-2017 Strategic Tactics
- Launch program to MLSs inviting them to promote RESO Compliance
- Host webinars to introduce RESO to brokers and how it will benefit them
- Expedite broker case studies
- Create awareness campaign to brokers about value of RESO
- Continue to recruit broker membership, encourage workgroup involvement and conference attendance
- Recruit Broker Ambassadors to promote RESO
